1. Product Platform with Design Thinking
Design Concept Prototypes/Frameworks
New Product Definition
Brand Strategy & Communication planning
2. UX/UI
Information Architecture
User Centered Product/ UI Interaction Methods
User Research & Methods Development
| Samsung | Beyond Convergence |
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| We conducted a special project with a hardware leading company, Samsung Electronics at 2007Spring. It was a strategy design planning project creating a product platform for Mobile Communication Division at Samsung Electronics. At this project, we researched future digital convergence products containing diverse issues which include hardware, software, and services. In the process, we used a variety of methods, frameworks to define user trends, business opportunities. Finally, we suggested 21 business concepts and tentative business solutions, service models to make a turning point for Samsung Mobile Division. Throughout this project, we delivered diverse meanings among convergence and divergence, user experience and brand, and users and their perceptions. |
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| Apple | iMood |
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| iMood is a Business Concept Illustration for Apple Inc. Business Concept Illustration is a strategic business solution methodology to create new business values. Compared to BCI(Business Concept Illustration) and Prototyping, BCI is faster and easier to understand whole process to imagine advanced business solutions. In this project, we focused on what is the future possible solution on Apple's hardware, software, and iLife. The solution was a mixed version service called “iMood”. It is as a next generic service within iLife targeted 20-30 something and its mission is to create a user experience package within Apple products. |
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| Pace Bus | PaceSilver |
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Improving Senior Ridership in Suburban Public Transit
Pace, Chicago's suburban bus system, invited us to explore the transportation needs and attitudes of senior citizens, and to recommend a system of innovations to help increase their service to this population segment. We visited senior centers, spoke with eldercare specialists, and interviewed Pace drivers to develop a comprehensive set of actionable recommendations--presented to the executive leadership of Pace. |
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| Motorola | Research & Design in Color,material and finishing |
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Independently developed product pattern project from target group research and analysis, to pattern and color design, through to pattern, color and material coordination for global market
DoCoMo, Japan
“David Beckham phone”
Limited edition |
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| ACTIVE LIVING | Design Analysis |
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This project is about creating new methods for information visualization and design analysis based on research data. The theme, active living is a cardinal issue for Americans to live more healthy. This to pic is related to Well Being trends , daily life, and the value of activities. Which elements make it possible for people to be more active?
This paper shows important design criteria what we have to push to make some special things. |
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| GNC | Design Research |
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| Design research means how people have to approach different topics with diverse methods and tools. Observation is a good starting point to know what are the main key components and how people have to stress something to create. GNC is a leading vitamin company and we researched what is current situation and what will be the next key words for GNC. |
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| Future of video gaming | Design Analysis |
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| Design Synthesis classs is for implementation project after videogaming research. We used design systhesis methods to develop design criteria with specific ideas.
The methods are tools to jump up ideas or to change our thinking ways. After that, we elicited 4-5 concept groups for design systhesis and to be more detail design scenarios. |
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